Christian Dior had always passion to scents: “Perfume is a shadow, a reflection of woman’s personality, that’s her last image”. Miss Dior, Diorama, Diorissimo which were created during Dior’s life, have in their names the sacred name “DIOR”. They are identified as classic, “Dioric” scents. Their flacons and packages are designed in Dior’s fashion house style: gray, white and pink colors, medallions a-la Louis 14, silk laces around the flacons.
Miss Dior was created in 1947, in breaking a record period- in one month!
Stable and feminine scent was very unusual for those times. In 1966 Dior introduced the first masculine perfume Eau Sauvage, which became a classic. Another perfume for men, Farenheit (1988) has a wide popularity all over the world till today. It symbolizes the man of the 80’s.
Dior’s conception about the power of the femininity is expressed in series of sensual perfumes with a shocking name: POISON. “POISON” for women is available in four versions: POISON (1985), TENDRE POISON (1994), HYPNOTIC POISON (1998) and PURE POISON (2004). Poison has a mysterious seductive power. Tendre poison- the light version for women of the beginning of the 90’s which symbolizes poet’s dreaminess. Hypnotic poison- seductive and magnetic scent. This extravagant scent has “diabolic” sensuality. The flacon reminds us of a dangerous temptation of “forbidden fruit”.
WOMAN PERFUME NEW FRAGRANCE BY DIOR: MISS DIOR CHERIE
Galliano, the art director of Dior’s fashion house from 1997 says: “I wanted neither to change the first perfume Miss Dior, nor to change its flacon: the new perfume had to orientate on it. Fashion is changing; perfume has to change with it.” Perfume family: Chypre. The first note: green mandarin. The “heart” note: violet, a rose jasmine, accords of caramel popcorn and frozen raspberries ice cream. The base note: patchouli, christallic muscus.
MAN PERFUME NEW FRAGRANCE BY DIOR: Dior Homme
Dior Homme- it is a new masculine perfume by Christian Dior. The perfume is orientated on men audience between the ages 20-40, modern and classic the same time. The main note of the perfume: Iris. Cardamon, vetiver, lavender and leather are added. The flacon is minimalist and simple in its design, wrapped in black-silver package. An Irish model Jeff is advertising the new perfume. He wears a black suit by Dior and a shirt with opened . Two items are both from a new a collection by Dior.